We focus on value and opening price points. We develop aesthetic variation and diversity of scale to meet evolving consumer lifestyles.
We drive product innovation across all life stages
and lifestyle changes.
An executive team that is experienced and collaborative. Over 100+ years of mattress making. Average tenure of 16+ years.
We have a long and successful history of brand licensing and Diversity of brands. BIA’s brand maturity provides ideal developmental opportunities and dominating brand value
